Retail executive dashboard

An executive dashboard for Nordmark Retail, a fictional multi-category reseller with stores in the Netherlands and Belgium, an online shop and a wholesale arm. Twelve trading metrics as cards: the three numbers that matter first, then what explains them. Each card carries a status chip, a sparkline and a delta against the comparator; the header counts how many are on track, to watch and off track.

The period picker follows the 4-5-4 retail calendar: a week, a month, a quarter or a year, to date, with Budget, Last year or the previous period as the comparator. Region and category filters narrow every card; where a metric has no meaning for one category, the card says so. An ⓘ on every card explains the figure with its actual and target stacked, and a drill path shows what sits behind it. More KPIs wait on a bench.

Every number is computed in the browser from 450 kB of data by a TypeScript engine, checked against 36,657 control rows from the data generator; the Power BI flavour of the same dashboard reconciles to the same totals, card for card. The data is synthetic.